Underwoods Fine Jewelers

Underwoods Fine Jewelers is a jewelry store in Fayetteville, Arkansas, serving the University of Arkansas community. Owned and run locally, not by a chain headquartered somewhere else entirely. College towns like Fayetteville depend on independently owned shops like this one to keep their main streets interesting. Selection and prices vary spot to spot around Fayetteville, which is part of what makes browsing worth it. Part of the fun of a college town like Fayetteville is finding places like this on your own. No big ad budget behind this one - just word of mouth around Fayetteville.