The Diva Dive

Tucked into Fayetteville, Arkansas, The Diva Dive is a fitness center that's become part of the everyday rhythm around University of Arkansas. You won't find this one in a national ad campaign - it's just a local fitness center doing its thing in Fayetteville. College towns like Fayetteville depend on independently owned fitness spots like this one to keep their main streets interesting. No big ad budget behind this one - just word of mouth around Fayetteville. Part of the fun of a college town like Fayetteville is finding places like this on your own.