Supreme

Supreme is a skate shop in Hoboken, New Jersey, serving the Stevens Institute of Technology community. Owned and run locally, not by a chain headquartered somewhere else entirely. College towns like Hoboken depend on independently owned shops like this one to keep their main streets interesting. No corporate buyer picking the inventory here - just a shop doing its own thing. No big ad budget behind this one - just word of mouth around Hoboken. Part of the fun of a college town like Hoboken is finding places like this on your own.