The Great Frog

Tucked into Hoboken, New Jersey, The Great Frog is a jewelry store that's become part of the everyday rhythm around Stevens Institute of Technology. No corporate office is calling the shots here - just someone running their own jewelry store in Hoboken. College towns like Hoboken depend on independently owned shops like this one to keep their main streets interesting. Part of the fun of a college town like Hoboken is finding places like this on your own. No big ad budget behind this one - just word of mouth around Hoboken.